Writing

I write about getting value from AI inside a real organization, with the numbers attached. That means behavioral science, honest accounting of what worked and what didn’t, and the unglamorous 80% of the job that never makes it into a demo.

Latest essays

• The Missing 62%: researching 16,000 people on a $200 subscription

  The build story, and the design rule that mattered more than the model

  July 20, 2026 · 2 min read
• Most AI projects don't fail on the technology. They fail on adoption.

  What a behavioral scientist sees in stalled AI rollouts

  July 20, 2026 · 3 min read

What to expect

The topics repeat because the work repeats: concrete deployments and what they returned, why skilled people trust or ignore new tools, where expert judgment belongs in the loop, and governance that makes yes possible. When I publish original research, it shows up here first.